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Key: MISC-865
Type: New Feature New Feature
Status: Open Open
Priority: Normal Normal
Assignee: Unassigned
Reporter: Prokofy Neva
Votes: 4
Watchers: 0
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4. Second Life Misc Issues - MISC

Add Special Land Auctions for Those Who Pledge Not to Ad-Farm

Created: 30/Dec/07 12:02 AM   Updated: 11/Jun/08 06:56 AM
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A frequent argument against proposals to end ad-farming is that it is "too hard" for the Lindens to police because there are just too many cases, and the plethora of abuse reports would be overwhelming.

The trick to solving this is to borrow a page from those who try to fight "blood diamonds" not by banning all diamonds coming from conflict zones with abusive labour conditions, but by certifying as "non-conflict" those diamonds which do not come from such circumstances.

We need to stop posing this question as one whereby we attempt to think up new TOS language, or new mechanical devices on land (no parcel can be subdivided to 16 m2, or, as I've proposed earlier, no parcel can sell for anything but $0 if less than 512 m2, etc.).

We need instead to reward those who in fact do not cut up land into ad farms, and do not deploy signs such as to extort, or sell to ad-farmers, and vow to refrain from these unscrupulous practices. That way, we create a much, much smaller pool of people to watch.

1. I would advocate an automatic form on the land auctions on certain sims that are considered to be likely of higher value, i.e. waterfront or mountain, whereby those who participate in the auction fill out an automatic check form that constitutes a pledge not to buy or sell to ad farmers or deploy ad farms on their plot.

2. The winner of that auction then can enjoy the auction buy for end-use, or for re-sale without cutting. If he reneges on this pledge, the land is subject to seizure, or he is subject to a fine (probably a more fair mechanism). He can be abuse reported by anyone.

3. Land sold under such "premium" auctions could be a separate colour inworld, say, blue, which is not used in the system currently.

4. If land is abandoned on this sim and reverts to Governor Linden, once it has the status of a "blue" sim, the new auction for it would also have to require the pledge not to ad-farm anew.

5. This method isn't zoning that must be massively and subjectively policed; it's rewarding of those who voluntarily pledge to keep a sim looking its best by not blighting it with ad cut-ups, and only watching them. It only activates in the event of an abuse report, most likely to come from neighbours or other owners on a blue sim.

6. Of course, there is always the chance that the land baron who pledges not to cut up the land is then sabotaged by a secondary buyer who comes along and takes a 512 on the roadside and slices it up. But if it is on a "blue" higher-valued auction sim, he is liable to abuse reports, and that way, his land can be seized (or his account fined). Furthermore, someone selling a higher-valued blue sim can be contacted by IMs, and set to sale to a personal name, or put very high prices out, and that will discourage the farming as well.

7. In fact, if Lindens are concerned about "too much administration", each participant in a "blue" auction could pay a $50 deposit or pledge that is held on retainer on his account in the event that he reneges on his pledge, and forfeits the $50 in a fine.

8. By having a very visible colour – blue – inworld, that indicates "a better, non-blighted, non-adfarmed sim, for which there are consequences if you ad farm" – land not only retains value; it gains in value. The Lindens, with this simple colour scheme that requires them to do no more than flip a switch of colour, gains them more revenue. For this extra revenue, which serves as incentive to them, they will have only to disclipline a very finite, small set of people: auction winners who renege on pledges, and a subset of secondary buyers who renege. Most people comply willingly with incentives that add them value.

This would be far, far less work that responding to a huge number of ARs of individual ad farms – i.e. one such sim sold per week is only 52 people, of whom less than 5 percent are likely to renege, because most people getting such a sim would be end-users, or land barons who wish to develop a sim through sales, but not risk devaluation from ad farms.

A few object lessons of both reneging land barons, and violating ad-farmers who grab some land that is cheap or abandoned and cut it up, who will pay fines or lose land, will concentrate the mind wonderfully. Only a few police blotters are required, and a Linden blog post, to get the message across: stop doing this.

The Lindens would finally be seen to be grappling with the scourge of the mainland, that forces people to stop buying on the auction.

I think this idea to incentivize those who agree not to ad farm, in conjuction with the proposal to disincentivize sales of micro parcels by making all land below 512 m2 sell for nothing but $0

Land gets cut up mainly because people let it go for too cheap, and it is seized by the unscrupulous, or they are desperate to come down in tier levels, and they rationalize that "just this once" they will let some parcels go and make a quick buck, as usually ad-farmers are willing to pay above market. I've seen land for sale by some leading land dealers for example, that has sat there for a few weeks, suddenly appear chopped, with the main part of the parcel still selling at a somewhat lower price, and a dozen ad-farms sprouting at the edges, where that land baron has caved to the blandishments of ad-farmers to buy part of his land, or has cut his losses by cutting his land and making it "sell faster". It's an unscrupulous practice, but punishing it is too hard, administratively, unless the class of people is a limited and controllable one, best achieved by incentivizing the agreement not to blight and devalue land even before an auction purchase.



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WarKirby Magojiro added a comment - 30/Dec/07 09:28 PM
I don't like this idea.

First of all, this would be linden intervention. Effectively, a government subsidy for behaving how they want.Regardless of the problem at hand, this is the line of thinking that leads to a market which is much less free. I'm against linden interference in the economy in general.

Secondly, there's the feasibility aspect. What if land is resold to someone who then sells it to an ad farmer.
And what about having a club which also contains ads, or something similar. Does that fall under your plan too ?

I think there are far better solutions for getting rid of ad farming, VWR-1017 for example. If people could ignore ads, they would become useless.

Removing the motive for abuse is far better and more effective than any amount of regulation to control it.


Prokofy Neva added a comment - 06/Jan/08 06:35 PM
WarKirby, the reason you don't like this idea is because you don't like anything that adds to the value – and therefore power – of the land-holding class. It's not your class. You're in the scripters'/content-making class. The fact that you own land doesn't make you part of the land-holding class because that class has as its value the development of land – and you don't share that.

A society has to be made up of different classes, powers, abilities, interests, etc. if it is to be free, and not artificially egalitarian.

There isn't anything that is "unfree" about zoning or rewarding those who pledge to maintain covenants in this matter. On the contrary, those who adfarm completely destroy the free market. They reduce it to raw, criminal extortion. Nobody can sell land when they appear, or rent it or develop it. They can only hope to mitigate, or sell at a loss, or even abandon. And nobody can buy that land because they've got blight and squalour on their margins, and can't participate in a free economy with free enterprise. Unregulated land dealing with built-in default to extremist licentiousness isn't a free market; it's a market scorched and burned by tiny 16 m2 owners who suck out all the value of the sim, destroy the community and neighbourhood, and ultimately prevent the economy from flourishing.

The Lindens don't interfere in the economy; what they do is stop the interference they are maintaining now by failing to enforce their own TOS/CS no. 6, and stop their interference in this very skewed situation by weighing in only on the side of protecting the "rights" of 16 m2 holders extorting everybody else. That's just plain wrong; that's just plain aiding and abetting unethical business practices, and Linden Lab, if it wishes to be seen as an ethical business, cannot be doing that. It looks as if they are merely driving their customers insane with ad griefing to force them to higher-tier islands or to newer mainlands, even though mainland is more expensive to initially purchase.

I've already laid out the secondary purchase issues. The covenant or reward system remains. Anyone can abuse report a seller who sells to an ad farmer, and the ad farmer himself, and then the land is seized or the seller forfeits a pledge or suffers a fine or some such punishment. A few of these, and people will get the idea.

Blue sims will be on prime waterfront or mountainside or whatever, and intended for residential use in order to restore the ability of people to create residential communtities free of club-thieves who hog the FPS and the blight and insanity of ad farmers and script kiddies crashing sims in sandboxes. If you mean "can a building have an ad on it," that's a distraction off the topic. This is about 16 m2 parcels with ads on them set to sale, and set repeatedly across sims. Deal with those first. Then begin to take on the others as the problem subsides. An ad on a club wall isn't devaluing the land next to it in the same way as it is affixed to a building, usually with some space between the sim border and the building. Generally 16 m ads appear smack along property lines or at road side blocking the view across the sim, or even on prime waterfront, anyplace to be "seen" supposedly.

I don't wish to erase the world that in fact was designed for a shared, interactive experience. If someone wants to build a world the way they wish without neighbours they hate, they can white-flight themselves off to private islands and bang up against invisible walls like Truman. If they can't buy a whole island, they can shop among all the Trumanvilles and find one they like best.

This proposal is for the MAINLAND.

The motive for sign abuse is extortionist slash-and-burn sales tactics. That motive is removed when the person who buys the sim wholesale takes the pledge not to cut or sell to ad farmers, and if they somehow do end up buying, the ad farmer will risk ARs and seizures and/or farms, as will the seller.