
| Key: |
MISC-1365
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| Type: |
New Feature
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| Status: |
Resolved
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| Resolution: |
Fixed
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| Priority: |
Major
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| Assignee: |
Unassigned
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| Reporter: |
Jeffrey Gomez
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| Votes: |
3
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| Watchers: |
1
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If you were logged in you would be able to see more operations.
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Issue Links:
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Relates
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This issue Relates to:
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MISC-1363 Disallow banlines and land entry fee on parcels below a given size
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MISC-1364 Require >16m per parcel for building rights
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VWR-1017 Option to "Mute Visibility" on objects to alleviate problems with 16sqm parcels, ad-farms and probably a thousand other eye sores.
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MISC-1461 suggestion: create a group of sims with nothing but 16sqm lots
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This issue is related to by:
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This Issue is for open discussion of policy regarding "outdoor advertising," or so-called ad farms.
Presently, there exists policy to curb land extortion. However, a major component of extortion practices – using marginal plots of land to cause disproportionate amounts of grief – remains entirely intact. The preferred method of doing so falls under the guise of "advertising networks" that "seek legitimacy" while pushing their own agenda. These should not be confused with otherwise useful advertisement channels.
Outdoor advertising should not be banned. Quite the reverse: residents should have the right to advertise on their parcels, particularly in open areas that they themselves own.
However, the abuses of this freedom – particularly in spamming the grid with small plots visible to all owners in a region with banner ads – should be drastically curtailed.
The following is a comprehensive plan to curtail this use of "spamvertising."
This relies both on technical changes and policy to bring about a complete removal of "blighted" land. Added benefits of this plan include stimulation of the land market in productive ways, and incentives to carry more tier in a focused region instead of "cutting land" across multiple parcels.
Technical changes:
- Plots that are 16m in size should not have building or object rights until they are joined with a larger parcel
- Plots that are 16m in size should not have ban rights, nor llTeleportAgentHome rights
- Ownership of less than 64m of land in a given region shall have a greatly reduced (-90%) prim count
- Ownership of less than 256m of land in a given region will be penalized with marginally reduced prim count
- Ownership of equal or more than 512m of land shall receive "bonus" prims from the throwoff of these plots
- Residents should be given the option to "ignore" the rendering of specific plots and their ban lines, client side
Policy and Zoning changes:
- Multiple designated advertisement billboard areas shall be created along Route 1, as well as near popular public areas like Welcome Areas and Sandboxes. Advertisers shall be given the right to purchase, bid for, and use parcels in these regions to serve advertisements.
- Areas such as Busy Ben's Vehicle Lot, Oak Grove, Rizal Sports, and other popular "old world" areas shall go back into service, allowing residents to create content to preview and advertise their businesses in these areas.
- Outdoor advertising on small plots, visible on more than three borders of the parcel, shall be completely banned. The sole exception is if the advertisement is for the sale or use of the parcel itself, specifically and exclusively.
- Advertisements serving illegal content linked but external to the Second Life client shall be strictly prohibited. For example, serving warez or links to a malware affiliate, such as AdultFriendFinder, shall be a bannable offense and may include criminal and civil penalties.
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Description
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This Issue is for open discussion of policy regarding "outdoor advertising," or so-called ad farms.
Presently, there exists policy to curb land extortion. However, a major component of extortion practices – using marginal plots of land to cause disproportionate amounts of grief – remains entirely intact. The preferred method of doing so falls under the guise of "advertising networks" that "seek legitimacy" while pushing their own agenda. These should not be confused with otherwise useful advertisement channels.
Outdoor advertising should not be banned. Quite the reverse: residents should have the right to advertise on their parcels, particularly in open areas that they themselves own.
However, the abuses of this freedom – particularly in spamming the grid with small plots visible to all owners in a region with banner ads – should be drastically curtailed.
The following is a comprehensive plan to curtail this use of "spamvertising."
This relies both on technical changes and policy to bring about a complete removal of "blighted" land. Added benefits of this plan include stimulation of the land market in productive ways, and incentives to carry more tier in a focused region instead of "cutting land" across multiple parcels.
Technical changes:
- Plots that are 16m in size should not have building or object rights until they are joined with a larger parcel
- Plots that are 16m in size should not have ban rights, nor llTeleportAgentHome rights
- Ownership of less than 64m of land in a given region shall have a greatly reduced (-90%) prim count
- Ownership of less than 256m of land in a given region will be penalized with marginally reduced prim count
- Ownership of equal or more than 512m of land shall receive "bonus" prims from the throwoff of these plots
- Residents should be given the option to "ignore" the rendering of specific plots and their ban lines, client side
Policy and Zoning changes:
- Multiple designated advertisement billboard areas shall be created along Route 1, as well as near popular public areas like Welcome Areas and Sandboxes. Advertisers shall be given the right to purchase, bid for, and use parcels in these regions to serve advertisements.
- Areas such as Busy Ben's Vehicle Lot, Oak Grove, Rizal Sports, and other popular "old world" areas shall go back into service, allowing residents to create content to preview and advertise their businesses in these areas.
- Outdoor advertising on small plots, visible on more than three borders of the parcel, shall be completely banned. The sole exception is if the advertisement is for the sale or use of the parcel itself, specifically and exclusively.
- Advertisements serving illegal content linked but external to the Second Life client shall be strictly prohibited. For example, serving warez or links to a malware affiliate, such as AdultFriendFinder, shall be a bannable offense and may include criminal and civil penalties.
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Assume the possibility that existing "ad farms" could maintain the status quo. That is, their current land purchases, and those of residents across the grid remain intact.
Now suppose that NEW mainland regions would initially adhere to these new rules, to test their ramifications. If the tests are successful, the new rules would be migrated slowly to "old" mainland regions.