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Issue Details (XML | Word | Printable)

Key: MISC-1365
Type: New Feature New Feature
Status: Resolved Resolved
Resolution: Fixed
Priority: Major Major
Assignee: Unassigned
Reporter: Jeffrey Gomez
Votes: 3
Watchers: 1
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4. Second Life Misc Issues - MISC

Policy: A Comprehensive Plan for Outdoor Advertising

Created: 06/Jul/08 06:08 PM   Updated: 31/May/09 04:03 AM
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Component/s: Miscellaneous
Affects Version/s: None
Fix Version/s: None

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 Description  « Hide
This Issue is for open discussion of policy regarding "outdoor advertising," or so-called ad farms.

Presently, there exists policy to curb land extortion. However, a major component of extortion practices – using marginal plots of land to cause disproportionate amounts of grief – remains entirely intact. The preferred method of doing so falls under the guise of "advertising networks" that "seek legitimacy" while pushing their own agenda. These should not be confused with otherwise useful advertisement channels.

Outdoor advertising should not be banned. Quite the reverse: residents should have the right to advertise on their parcels, particularly in open areas that they themselves own.

However, the abuses of this freedom – particularly in spamming the grid with small plots visible to all owners in a region with banner ads – should be drastically curtailed.

The following is a comprehensive plan to curtail this use of "spamvertising."

This relies both on technical changes and policy to bring about a complete removal of "blighted" land. Added benefits of this plan include stimulation of the land market in productive ways, and incentives to carry more tier in a focused region instead of "cutting land" across multiple parcels.


Technical changes:

  • Plots that are 16m in size should not have building or object rights until they are joined with a larger parcel
  • Plots that are 16m in size should not have ban rights, nor llTeleportAgentHome rights
  • Ownership of less than 64m of land in a given region shall have a greatly reduced (-90%) prim count
  • Ownership of less than 256m of land in a given region will be penalized with marginally reduced prim count
  • Ownership of equal or more than 512m of land shall receive "bonus" prims from the throwoff of these plots
  • Residents should be given the option to "ignore" the rendering of specific plots and their ban lines, client side

Policy and Zoning changes:

  • Multiple designated advertisement billboard areas shall be created along Route 1, as well as near popular public areas like Welcome Areas and Sandboxes. Advertisers shall be given the right to purchase, bid for, and use parcels in these regions to serve advertisements.
  • Areas such as Busy Ben's Vehicle Lot, Oak Grove, Rizal Sports, and other popular "old world" areas shall go back into service, allowing residents to create content to preview and advertise their businesses in these areas.
  • Outdoor advertising on small plots, visible on more than three borders of the parcel, shall be completely banned. The sole exception is if the advertisement is for the sale or use of the parcel itself, specifically and exclusively.
  • Advertisements serving illegal content linked but external to the Second Life client shall be strictly prohibited. For example, serving warez or links to a malware affiliate, such as AdultFriendFinder, shall be a bannable offense and may include criminal and civil penalties.


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Jeffrey Gomez added a comment - 06/Jul/08 07:57 PM
For additional fun, here is an additional scenario:

Assume the possibility that existing "ad farms" could maintain the status quo. That is, their current land purchases, and those of residents across the grid remain intact.

Now suppose that NEW mainland regions would initially adhere to these new rules, to test their ramifications. If the tests are successful, the new rules would be migrated slowly to "old" mainland regions.


Prokofy Neva added a comment - 07/Jul/08 04:20 PM
Jeffrey, I'm glad you're tuning into this now, and you, as a programmer and scripter, are speaking out about how 16 m2 are used rarely for anything but extortion and griefing. Each time we have this discussion on the JIRA, the usual suspects come out and claim that they simply cannot live without their vital 16ms that are used for Science and Progress, or they simply cannot resell/link up 16 ms to far separated, or they plead some totally useless isolated use case as a reason to hobble progress, with the usual 0/1 thinking. Indeed, you get Travis Lambert of the Shelter instantly refuting your plan because he has a single 16 m which he uses for a mail server.

I would invite you to go to all the JIRAs I've proposed on this issue and link them (I'm too tired to search and put up their numbers again – search under the key words "ad farms")

o make extortion and spam through ad farms a TOS offense under "disturbance" and "spam" – in fact, the Lindens adopted such a policy and claimed this proposal was fulfilled, but they soon fell slack on it for some reason, stopped removing the same culprits when they came back, and began instead to aggressively monitor and police tree-wavers trying to cope with ad ugliness around them

o don't allow any parcel to transfer or sell unless 512 or above

o don't enable any parcel to sell for anything but $0 if under 512

o auction new sims with a covenant not to have ad farms and charge more for them and police them

etc. – there are probably a dozen proposals with discussions as long as your arm, and profound Linden silence.


Tammy Nowotny added a comment - 11/Aug/08 11:03 AM
I made a snarky suggestion to set aside sims just for adfarmers. (This would be better than the status quo.)

http://jira.secondlife.com/browse/MISC-1461

LL could swap existing 16s for space in the new adfarm-only sims.


Jeffrey Gomez added a comment - 27/May/09 08:46 PM
As this policy issue has already been covered by Jack, et al, I'm closing down this stale report.